If you’re running a business, you’re also probably trying to find how to get on the first page of Google. Like Ricky Bobby said, “If you ain’t first, you’re last.”
The bad news is that you probably won’t, but if you don’t try you’ll never succeed. With that in mind let’s look at 5 tips to get Google to notice you.
How to Get on the First Page of Google
The Holy Grail of advertising is the first result on the first page. Two different companies found that the first result gets over 30% of clicks while the first page gets over 95%. Don’t lie to yourself and say you go to the second page if you can’t find something on the first.
1. Use Keywords Like A Searcher
Remember that people who are looking for your product are looking for specific information. Don’t count on Google to show your page if you are vague about your business. If you sell a product you need to have keywords for what you sell, the area you service, and if you ship.
2. Expand Your Keywords
Have you heard of long-tail keywords? Get familiar because they’re going to help a lot.
If your main keyword is “phone” you’re already competing against Android, Apple, T-Mobile, and CNET reviews. Your best case scenario is to catch people searching deeper.
By adding more to your keyword, you making your business more specific. While that may exclude you from the big-boy one-word search club, it exposes you to people who will actually buy your product. “Phone repair downtown San Antonio” really helps snag your target audience.
3. Plan Locally
If you ever search for a service, one of the first auto-completes Google gives you will add “near me”. And if you choose that suggestion Google will give you a bunch of those on a map. You want to be on that map.
There are several ways to help get your business visible on the map. The obvious ones are of course the name of the business, the contact information, and physical address. But there are a few other ways to help.
Customer reviews should be allowed. It looks good to the algorithm and to potential customers.
The better your business, the better the reviews and well-reviewed businesses climb the charts. If you own a physical business that provides locally, this is how to get on the first page of Google.
The more pages you have, the more opportunities for keywords. But if your business doesn’t need many pages for its service that may be difficult. Luckily you can make more pages by adding a blog.
A blog-post has two critical functions: a good headline and keywords. Using these you can get hits from posts like “10 Ways to Grow a Summer Garden” or “5 Best Ways to Use A Shed”
5. Get Mobile
If your website isn’t mobile friendly you are losing a lot of business. Smartphones have become so convenient that people search more on mobile than their desktop.
If your website isn’t mobile friendly you aren’t retaining visitors. And mobile users may be your target audience. If they’re already out, you want to be the first thing they see when they search.
We specialize in making you a website that looks good and gets views. If you still aren’t sure how to get on the first page of Google, we can do it for you.